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Football Game with Professor Ely

Professor Jeff Ely and three students attended the Northwestern/Iowa game on October 26 where Professor Ely spoke about Purple Pricing, the proprietary algorithm he helped build to aid the Wildcat athletic department increase gate revenue.

To read more about Purple Pricing and Jeff Ely, please visit this site.


Pictured: Professor Ely, Femke Munting, Dan Weiss, and Mychala Schulz