Associate Professor of Instruction
PhD: Northwestern University, 2005
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Maxim Sinitsyn’s main research interests are in the area of product pricing. He worked on price promotions, investigating how firms should coordinate promotions of related products. He also studied the effects of firms planning promotions in advance. Recently, Sinitsyn has been examining how different types of technology licensing payments affect the market outcomes when a licensee sells a product line.
- KGH 3227